Every event in your city, in one place.

A city-by-city event discovery product that aggregates the fragmented ticketing web so people do not miss what is happening around them.

Product: Rolebom
Timeline: Ongoing product
Role: Founder · product · engineering · operations

The idea

Start with the friction people already feel.

Event discovery is fragmented by venue, promoter, ticketing provider, and city. Rolebom creates the layer people actually want: choose a city, browse what is happening, search, map it, and subscribe for updates.

What shipped

01City-first information architecture
02Event aggregation across ticketing sites and producers
03Search, map, blog, and city landing pages
04Portuguese and English routes
05A scalable city catalogue designed for SEO and repeat discovery

Rolebom: City selection as the first product decision — 01City selection as the first product decision

Rolebom: A city page turning aggregation into a local guide — 02A city page turning aggregation into a local guide

Rolebom: Search for the event that fits tonight — 03Search for the event that fits tonight

Rolebom: A geographic view of what is happening — 04A geographic view of what is happening

The result

A product with a point of view.

16 Brazilian cities represented in the current navigation
One destination instead of many ticketing tabs
A product that connects discovery, intent, and local context

Visual language

Every event in your city, in one place.

Start with the friction people already feel.

A product with a point of view.

The product in the wild.